Indian cable market is predominantly operated on a franchisee model, where the DPO aggregates the content and distributes the same through its partner called as LCO. With the advent of technology, though the content distribution model is completely digitized, the monetization model is still largely cash driven.
With an objective of digitizing the last mile collection and ensure real-time service provisioning and value chain settlement, PaymyTV Digital Platforms Pvt Ltd., has developed a platform http://lco.paymytv.in/. The cloud-based platform provides LCO to manage their own set of customers in terms of service and settlement.
The platform also offers web interface as well as mobile app to the end-customer which enables him to select the content, pay for the same and get it activated in real-time. PaymyTV is a SPV which has been formed by entrepreneurs who have wide experience in technology, digital media and banking. The parent company works on B2B platforms for cable, broadband and financial services.